First Time Event Means Millions for Omaha Economy

First Time Event Means Millions for Omaha Economy

OMAHA, NE. January 9, 2020 – For the first time, Omaha will host the largest gathering of motorcoach group travel and tourism professionals in North America. The American Bus Association’s (ABA) Marketplace 2020 takes place Jan. 10-14, 2020 at CHI Health Center Omaha.

“Motorcoach operators organize tours for more than 600 million passengers a year,” said Keith Backsen, executive director for Visit Omaha. “Those passengers spent a total of $101.6 billion in 2018. This first-time event for Omaha provides the city, state, and region with an unprecedented opportunity to grab some of this lucrative group tour business.”

ABA Marketplace 2020 is expected to attract about 3,500 attendees to Omaha. They include motorcoach and tour companies, travel and tourism organizations, and suppliers of bus products/services who work in partnership with the North American motorcoach industry.

“This four-day event will bring in about $7 million to our local economy,” added Backsen. “But the real payoff is the future motorcoach business our city and state will be able to book with this added exposure.”

According to ABA, cities that host this annual event typically book more than $100 million in future business for the city, state, and region.

As part of Marketplace 2020, Visit Omaha has created 10 Best of Omaha” tours for motorcoach and tour company operators that highlight the city’s attractions, history, and food scene. Attendees can sign-up for excursions like The Billion-Dollar Tour to discover why Omaha billionaire Warren Buffet chooses to live, work, and play in Omaha. Participants can also explore Omaha’s prohibition history during the Wise Guys & Flapper Gals tour while sipping a craft cocktail at Omaha’s speakeasies, such as The Wicked Rabbit. 

Click here for a complete list of all 10 Best of Omaha Tours.



Visit Omaha, also known as the Omaha Convention & Visitors Bureau, is the official tourism authority for the City of Omaha and Douglas County.